Dear David's Bridal,
For a large number of people, planning a wedding is not easy. Of course there is excitement and eager anticipation, but there is also a lot of anxiety.
Some of us are anxious about how to plan ideal weddings that fit within our budgets. . . . Some of us worry about hurting other peoples' feelings . . . . Some of us wonder why it is that we find ourselves thinking about our weddings ALL THE DAMN TIME even though we are perfectly rational beings with many, many passions beyond the scope of our weddings.
As you can see, the wedding planning community has enough pressure as it is. David's Bridal, we do not need to hear subtle statements from you that serve to increase our anxiety, such as this statement from a recent press release: "Amidst troubling economic times, a wedding is still the most important day in a couple's life."
Yes, a wedding is a great day in a couple's life. It is meaningful and memorable. But it is not--by any stretch of the corporate imagination--the Be-All-End-All of our lives. A wedding is a wonderful opportunity to proclaim and celebrate our love and commitment, but it commemorates an official beginning, not an end. We have many opportunities ahead of us for "important" days in our lives as a couple. . . . [T]his isn't our one chance to have our most important day.